One reason we hear for the low attendance of classical concerts is that the prices for tickets are too high.
And yet nosebleeds for Taylor Swift, which are worth more than classical tickets most of the time, can sell like hotcakes. Why is that?
People invest in what they love. If it is worth the money someone will buy the ticket. Fans fall for Taylor Swift. They love her music and want to experience it live.
Instead of lowering prices we have to raise expectations. We have to show that classical music is worth loving.