There is a difference between thinking something is beautiful and loving it.
We ask someone how the recital was that she went to. “Oh, it was beautiful!” she exclaims. Now, will she even bother to dig for further insight let alone remember what she heard a week from then? Probably not. It’s not that she didn’t think it was great music: she enjoyed it. She just didn’t care enough for the music to keep it with her.
This isn’t an anomaly. It happens to listeners at every classical music concert. The music touches the surface and doesn’t go any farther. Yet thankfully it isn’t an every case scenario, otherwise we wouldn’t be playing this music in the first place.
But if our goal is to make listeners cross this threshold and love classical music, perhaps this divide has to be examined further.
What keeps someone from just admiring classical music from afar? What made you start loving it in the first place? Do you know someone who doesn’t care about classical music? Why don’t they?
Many questions to ask…